Five reasons why location analytics is essential for retailers

In a competitive climate, it’s more essential than ever that retailers invest in their businesses to stay fresh; but funds have never been so limited. The public and the government are demanding greener practices and greater sustainability; yet supply chains are becoming more complex and unwieldy. More customers want a service that’s tailored to their personal wants and needs – yet all the while retail operations are growing more global.

It can seem impossible to meet such challenging objectives. But that’s precisely why so many retailers around the world are turning to location analytics.  The infographic below outlines five core reasons why location analytics has become essential for retailers…