Three reasons to use location analysis in Insurance

Increased competition from new entrants, a lack of capital and the need to cut costs are forcing insurance companies to double their efforts in the search for competitive advantage. Location analysis can be used to create fresh insights and improve core business processes such as risk assumption and claims management.

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Think location for risk management

Where are your assets located? Are they at risk of damage from predicted flooding? Environmental risks are hard to prepare for without accurately understanding the location of your assets and their proximity to potential hazards.  The ability to visualise your assets with any potential risks on a map, enables you to easily identify assets that would be affected and mitigate the risk by planning for the potential disruption.

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Think location to improve asset management

What if your existing workforce could complete twice the amount of work in a week?  What if you knew exactly where to locate your next store or customer service to maximise profitability?  And what if you could easily identify and remove “bad” assets to halve your exposure to risk?

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Think Location for faster action

Accurate and timely information is absolutely vital when responding to disaster scenarios.  Location analysis can be used to locate the incident, allocate resources, keep everyone informed and focused on the information that matters.  Fast action can help save lives and minimise the amount of damage caused.

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Think Location for improved customer service

Where are your customers located?  Where do they need services?  And which facilities are nearest to them? If you can’t answer these questions instantly and accurately, for each and every one of your customers, your organisation is almost certainly not delivering the high standards of customer service that it is capable of.     

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