Unique Digital breaks new ground in audience-targeted marketing

A creative digital marketing agency in London is using GIS to successfully focus its marketing activities on specific target audiences.  It employs Esri’s ArcGIS platform in the planning, auditing and evaluation phases of its campaigns to deliver the optimum return on marketing investment for its clients.

Read More

Are you looking to improve your relationship with your customers?

The key to outstanding customer care for a utility is integrated information. Since so much of what matters to customers relates to location, integrated spatial information is critical – and this is where GIS is an essential technology.

Read More

Five reasons why location analytics is essential for retailers

In a competitive climate, it’s more essential than ever that retailers invest in their businesses to stay fresh; but funds have never been so limited. The public and the government are demanding greener practices and greater sustainability; yet supply chains are becoming more complex and unwieldy. More customers want a service that’s tailored to their personal wants and needs – yet all the while retail operations are growing more global.

Read More