A creative digital marketing agency in London is using GIS to successfully focus its marketing activities on specific target audiences. It employs Esri’s ArcGIS platform in the planning, auditing and evaluation phases of its campaigns to deliver the optimum return on marketing investment for its clients.
Read MoreAt our conference last week, Chris Sale from London Borough of Newham gave a presentation on a digital service that we have created with Newham. I'd like to give you a bit more information about it in this blog post, because it's a great example of how the principles of the Government Digital Strategy are just as relevant at the Local Government level.
Read MoreEmpower Citizens to access relevant information on demand 24x7. Interactive maps allow you to share information online and reduce the volume of enquiries into your call centre.
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